BUSINESS

Princeton Federal Credit Union

The Princeton Federal Credit Union (PFCU) wanted to raise the profile of their organization within the greater Princeton area by establishing a stand-alone branch with “street presence”. Ford 3 successfully transformed a 1980’s dated commercial building into a new standalone retail banking office that reflects the brand, vision and culture of the PFCU. Through the thoughtful use of materials and introduction of a new “front door”, the bank branch has become a beacon that welcomes customers while supporting staff in a secure environment that anticipates future technological changes in the retail banking industry.